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123articleonline.com is ranked #36,026 in the world according to the three-month Alexa traffic rankings, and while the site is ranked #4,843 in India, where approximately 68% of its visitors are located, it is also popular in the Philippines, where it is ranked #3,134. The site has a bounce rate of approximately 17% (i.e., 17% of visits consist of only one pageview). The site is relatively popular among users in the cities of Bhopal (where it is ranked #553) and Indore (#584). Compared with the overall internet population, 123articleonline.com's audience tends to be users who browse from work; it also appeals more to childless men earning less than $30,000 who are not college graduates.