51ipa.com has a three-month global Alexa traffic rank of 17,912. Compared with the overall internet population, the site's audience tends to be between the ages of 25 and 35; they are also disproportionately childless men browsing from work who have incomes between $30,000 and $60,000. While about 84% of the site's visitors are in China, where it is ranked #2,352, it is also popular in Macau, where it is ranked #197. Visitors to 51ipa.com view 5.5 unique pages each day on average, and the site is relatively popular among users in the city of Xinpu (where it is ranked #30).