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H2 tags : Focusing Consultants; Selling a marketing program to top management is one of the most difficult jobs in business. Why? Because left-brain management is not on the same wavelength as right-brain marketing. To be an effective marketing person today, you need to learn how to deal with left-brain thinkers who are highly verbal, logical and analytical. Our book, War in the Boardroom, can be your invaluable guide. |
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