There are 203,331 sites with a better three-month global Alexa traffic rank than Divers-supply.com. Roughly 28% of visits to the site are referred by search engines. Compared with the overall internet population, the site's users tend to be between the ages of 45 and 65, and they tend to be childless, moderately educated men earning over $60,000 who browse from work. Divers-supply.com has a relatively good traffic rank in the cities of Tampa (#10,669), Salt Lake City (#12,889), and Atlanta (#15,961). The site has been online for more than fifteen years.