Fitsugar.com is ranked #13,544 in the world according to the three-month Alexa traffic rankings. Approximately 28% of visits to the site are referred by search engines. Compared with the overall internet population, the site's users are disproportionately female, and they tend to be childless Caucasians and college graduates under the age of 35 who have incomes over $30,000. Fitsugar.com has a bounce rate of approximately 65% (i.e., 65% of visits consist of only one pageview). It is relatively popular among users in the cities of Philadelphia (where it is ranked #2,310), San Francisco (#2,638), and Denver (#3,195).