Fly.com is ranked #11,333 in the world according to the three-month Alexa traffic rankings. Relative to the overall population of internet users, the site's users are disproportionately Caucasian, and they are disproportionately childless, moderately educated women earning over $30,000 who browse from work. While the site is ranked #3,649 in the US, where about 63% of its visitors are located, it is also popular in the Slovak Republic, where it is ranked #2,921. The site has been online since 1993. The fraction of visits to Fly.com referred by search engines is about 6%.