KenRockwell.com's three-month global Alexa traffic rank is 6,182. It has been online since 1999. The fraction of visits to the site referred by search engines is roughly 33%. While we estimate that 39% of visitors to Kenrockwell.com come from the US, where it is ranked #2,997, it is also popular in South Korea, where it is ranked #1,446. Compared with the overall internet population, the site's users are disproportionately Caucasian, and they are disproportionately childless, more educated men between the ages of 25 and 45 who have incomes over $30,000.