Kimgray.co.za has a three-month global Alexa traffic rank of 426,986. Roughly 43% of the site's visitors are in South Africa, where it has attained a traffic rank of 7,476. Compared with internet averages, the site appeals more to women; its audience also tends to consist of childless, highly educated users earning between $30,000 and $60,000. Roughly 19% of visits to it are referred by search engines. Kimgray.co.za is relatively popular among users in the cities of Johannesburg (where it is ranked #6,047) and Cape Town (#6,319).