Life123.com's three-month global Alexa traffic rank is 26,118. Visitors to the site spend approximately 72 seconds per visit to the site and 55 seconds per pageview. While it is ranked #8,851 in the US, where approximately 54% of its visitors are located, it is also popular in South Africa, where it is ranked #8,771. The site's visitors view 1.2 unique pages each day on average. Compared with internet averages, Life123.com's users are disproportionately Caucasian, and they are disproportionately moderately educated women over the age of 45 who browse from home and have incomes between $30,000 and $100,000.