Michaellong.org's three-month global Alexa traffic rank is 1,391,187. About 55% of visitors to the site come from the US, where it has attained a traffic rank of 348,038. Compared with all internet users, the site's users tend to be over the age of 45, and they tend to be moderately educated, childless, less affluent men browsing from home. Michaellong.org has a bounce rate of roughly 95% (i.e., 95% of visits consist of only one pageview), and the fraction of visits to the site referred by search engines is about 5%.