Mogotix.com has a three-month global Alexa traffic rank of 80,382. Compared with all internet users, the site's users are disproportionately higher-income, and they are disproportionately childless women browsing from work and school who have postgraduate educations. About 3% of visits to it are referred by search engines, and Mogotix.com is relatively popular among users in the cities of San Francisco (where it is ranked #2,936) and Milan (#6,157). While the site is ranked #28,214 in the US, where we estimate that 27% of its visitors are located, it is also popular in Mexico, where it is ranked #11,273.