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Newsnow.co.uk is ranked #2,984 in the world according to the three-month Alexa traffic rankings, and approximately 6% of visits to the site are referred by search engines. Relative to the overall population of internet users, the site appeals more to men; its visitors also tend to consist of both uneducated and highly educated, childless Caucasians aged 25–35 and over 65 who have incomes between $30,000 and $60,000. NewsNow can be found in the “Headline Links” category of internet sites. While approximately 47% of visitors to the site come from the UK, where it is ranked #215, it is also popular in Ethiopia, where it is ranked #66.