Opodo has a three-month global Alexa traffic rank of 3,448. It is in the “Reservations” category of websites. Compared with internet averages, this site's users tend to have postgraduate educations, and they are disproportionately childless women browsing from work who have incomes between $30,000 and $100,000. The site is particularly popular among users in the cities of Munich (where it is ranked #309), Paris (#319), and Hamburg (#344). While approximately 34% of Opodo.co.uk's visitors are in Germany, where it is ranked #519, it is also popular in France, where it is ranked #414.
