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Oreillyauto.com is ranked #15,456 in the world according to the three-month Alexa traffic rankings, and this site has been online since 1996. Approximately 94% of visitors to the site come from the US, where it has attained a traffic rank of 3,092. Oreillyauto.com has a relatively good traffic rank in the cities of Nashville (#892), Sacramento (#1,294), and Minneapolis-St Paul (#1,341). Compared with all internet users, the site appeals more to users who are not college graduates; its audience also tends to consist of African Americans and men between the ages of 45 and 65 who browse from home and have incomes between $30,000 and $100,000.