Peta.org is ranked #8,721 in the world according to the three-month Alexa traffic rankings, and the site has been online since 1995. Compared with internet averages, its users are disproportionately Caucasian, and they are disproportionately childless, moderately educated women aged under 35 and over 65 who browse from school and home. Roughly 69% of visits to this site are bounces (one pageview only). While roughly 38% of visitors to Peta.org come from the US, where it is ranked #3,446, it is also popular in Bangladesh, where it is ranked #2,518.
