PhotographyBlog is ranked #10,299 in the world according to the three-month Alexa traffic rankings, and it has been online for at least eight years. Compared with all internet users, the site appeals more to men; its visitors also tend to consist of childless users aged 25–45 and over 65 who have postgraduate educations. The time spent in a typical visit to the site is roughly four minutes, with 54 seconds spent on each pageview. While we estimate that 18% of visitors to PhotographyBlog come from the US, where it is ranked #10,283, it is also popular in the UK, where it is ranked #2,302.