Pokerstars.net has a three-month global Alexa traffic rank of 43,438, and while the site is ranked #7,921 in Russia, where roughly 23% of its visitors are located, it is also popular in Belarus, where it is ranked #2,636. Approximately 13% of visits to the site are referred by search engines. Compared with all internet users, the site appeals more to men; its visitors also tend to consist of childless, less affluent Hispanics under the age of 35 who browse from home. Pokerstars.net is relatively popular among users in the cities of Perm (where it is ranked #1,189) and Minsk (#2,429).