There are 163,696 sites with a better three-month global Alexa traffic rank than Pressf1.co.nz. While approximately 26% of its visitors are in the US, where it is ranked #91,074, it is also popular in New Zealand, where it is ranked #2,452. Roughly 40% of visits to the site are referred by search engines. Relative to the overall population of internet users, the site appeals more to men; its visitors also tend to consist of childless people browsing from home who have incomes between $30,000 and $60,000 and have postgraduate educations. Approximately 81% of visits to Pressf1.co.nz are bounces (one pageview only).