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Redcross.org is ranked #24,514 in the world according to the three-month Alexa traffic rankings. While approximately 54% of visitors to the site come from the US, where it is ranked #7,402, it is also popular in Nigeria, where it is ranked #3,434. About 56% of visits to the site consist of only one pageview (i.e., are bounces), and the site has been online for at least sixteen years. Compared with all internet users, Redcross.org's audience tends to be Caucasian; they are also disproportionately moderately educated, higher-income, childless women under the age of 35.