There are 460,327 sites with a better three-month global Alexa traffic rank than Rickwalton.com. Compared with all internet users, the site's audience tends to be users who browse from home; it also appeals more to less highly educated, childless women aged under 25 and over 65 who have incomes between $30,000 and $60,000. The site's visitors view 1.4 unique pages each day on average. While we estimate that 35% of visitors to Rickwalton.com come from the US, where it is ranked #232,577, it is also popular in the Philippines, where it is ranked #58,798. The fraction of visits to the site referred by search engines is approximately 52%.