Rif.org's three-month global Alexa traffic rank is 371,585. The site has been online for more than thirteen years. Compared with the overall internet population, the site appeals more to women; its audience also tends to consist of more educated people browsing from school and home who have more children and have incomes between $30,000 and $100,000. While Rif.org is ranked #120,278 in the US, where roughly 63% of its visitors are located, it is also popular in Iran, where it is ranked #35,377. The site's visitors view an average of 2.8 unique pages per day.