Rodale.com is ranked #9,566 in the world according to the three-month Alexa traffic rankings. While the site is ranked #2,617 in the US, where we estimate that 62% of its visitors are located, it is also popular in Pakistan, where it is ranked #1,588. Relative to the overall population of internet users, this site's users are disproportionately Caucasian, and they tend to be moderately educated, childless women over the age of 45 who have incomes over $30,000. The site is particularly highly ranked in the city of Karachi (#933). The time spent in a typical visit to Rodale.com is roughly two minutes, with 40 seconds spent on each pageview.