There are 1,109,769 sites with a better three-month global Alexa traffic rank than Safetycentral.com, and approximately 88% of visitors to the site come from the US, where it has attained a traffic rank of 225,123. The site is in the “Emergency Supplies” category. Safetycentral.com has been online since 1996. Relative to the overall population of internet users, its audience tends to be over the age of 45; they are also disproportionately childless women earning between $30,000 and $60,000 who are not college graduates and browse from home.