Shopify.com is ranked #3,262 in the world according to the three-month Alexa traffic rankings. Compared with internet averages, the site appeals more to Caucasians; its visitors also tend to consist of childless college graduates under the age of 35 who browse from work and have incomes over $30,000. The time spent in a typical visit to the site is roughly four minutes, with 45 seconds spent on each pageview, and the fraction of visits to the site referred by search engines is approximately 15%. While roughly 43% of visitors to Shopify.com come from the US, where it is ranked #1,462, it is also popular in Canada, where it is ranked #935.