Smashwords.com is ranked #5,524 in the world according to the three-month Alexa traffic rankings. While it is ranked #1,900 in the US, where we estimate that 54% of its visitors are located, it is also popular in Canada, where it is ranked #1,444. This site is particularly popular among users in the city of Suwon (where it is ranked #21). Relative to the overall population of internet users, the site's audience tends to be Caucasian; it also appeals more to childless women over the age of 35 who browse from home and have incomes between $30,000 and $100,000. Visitors to Smashwords.com view an average of 5.5 unique pages per day.