Thesolarplan.com has a three-month global Alexa traffic rank of 653,468. While roughly 25% of the site's visitors are in the US, where it is ranked #470,237, it is also popular in India, where it is ranked #219,249. Visitors to the site spend approximately 54 seconds on each pageview and a total of two minutes on the site during each visit, and search engines refer roughly 39% of visits to the site. Relative to the overall population of internet users, Thesolarplan.com appeals more to users who browse from home; its audience also tends to consist of less affluent, childless men aged under 25 and 45–65 who are not college graduates.