There are 22,487 sites with a better three-month global Alexa traffic rank than Tripmama.com. Relative to the overall population of internet users, the site's users tend to be over the age of 45, and they are disproportionately childless African Americans and women earning over $30,000 who browse from home and have no postgraduate education. The fraction of visits to it referred by search engines is approximately 35%. While we estimate that 66% of Tripmama.com's visitors are in the US, where it is ranked #7,327, it is also popular in Canada, where it is ranked #2,972. Visitors to this site spend roughly fourteen seconds on each pageview and a total of two minutes on the site during each visit.