Upstate.edu has a three-month global Alexa traffic rank of 265,129. The site can be found in the “Health, Tech, Special and Statutory Colleges” category of internet sites. While about 50% of the site's visitors are in the US, where it is ranked #83,132, it is also popular in Australia, where it is ranked #52,151. Compared with the overall internet population, Upstate.edu's audience tends to be female; it also appeals more to high-income, highly educated users aged under 25 and 45–65 who browse from work. The site is located in the US.