Valuta.nl has a three-month global Alexa traffic rank of 214,197. While it is ranked #2,026 in the Netherlands, where approximately 94% of its visitors are located, it is also popular in the Netherlands Antilles, where it is ranked #439. Compared with all internet users, the site's users tend to be aged under 25 and 35–55, and they are disproportionately childless men earning between $60,000 and $100,000 who have postgraduate educations and browse from work. About 79% of visits to Valuta.nl consist of only one pageview (i.e., are bounces). The site is relatively popular among users in the city of Willemstad (where it is ranked #230).
