World-of-waterfalls.com has a three-month global Alexa traffic rank of 271,027. Search engines refer approximately 44% of visits to the site. Visitors to the site spend approximately three minutes per visit to the site and 64 seconds per pageview. While about 39% of the site's visitors are in the US, where it is ranked #112,239, it is also popular in New Zealand, where it is ranked #9,037. Relative to the overall population of internet users, World-of-waterfalls.com's users are disproportionately childless, and they tend to be highly educated women browsing from home who have incomes between $30,000 and $100,000.