There are 456,086 sites with a better three-month global Alexa traffic rank than Wspa.org.uk, and it has a bounce rate of roughly 60% (i.e., 60% of visits consist of only one pageview). This site has attained a traffic rank of 26,526 among users in the UK, where we estimate that 51% of its audience is located, and the fraction of visits to the site referred by search engines is approximately 29%. Relative to the overall population of internet users, Wspa.org.uk's audience tends to be childless; it also appeals more to women between the ages of 35 and 55 who have incomes between $30,000 and $100,000 and browse from work.